eHarmony re-launches $10m ad campaign

Dr. Neil Clark Warren, founder and CEO of eHarmony believes that he knows better about what you should look for in a mate. Is he right? Well, their revenues if any indication of success, say yes.

More than anything, it is important to not overlook the fact that their "proven" process attracts women. What do women attract? Well, the answer is men. Women sign up fater than men can get to the site. Hitwise estimates that 76% of users are female, while eHarmony mentions about a 60% female population.

Whatever you believe, the odds are great for guys.

Their $10m campaign to promote eHarmony is a testament to the validity of online dating as a viable and valuable industry.